Congrats to everyone on another completed semester, or graduation if that applies to you! WOOOOOOO! I'M DONE!
Use this time you have now over break to get your brain working on creative ways to educate people or directly affect change in our system. I'm getting back into the graphics/web design game now that I'm graduated, and hopefully will be able to use some of my time to create more promotional material. If you guys have any ideas for things like shirts, fliers, stickers, magnets, billboards, magazine ads, whatever, let me know. I'd like to roll ideas over with y'all. All the time, I'm realizing that one of our big problems is just getting through to people in the first place.
We've got to create a campaign of sorts using a marketing scheme like Obama's Change™ (but with substance) because that's all people have the attention span for nowadays (or that's what they think, anyway, they just ignore anything political or intellectual for the most part). Just a word or phrase that's simple, actually catches people attention, and very succinctly states our purpose/ideals in some way. But at least upon first glance, looks like it comes from the consumerist bullshit mindset.
I've gotten frustrated a lot lately with people that just aren't very receptive to the situation because they're just not open to the idea that things aren't OK. There's a little barrier there that's been created through lifetimes of social indoctrination, probably by conventional mass media (advertising) for the greater part, and that barrier requires our attention. It comes back to the, "why are people not interested in politics, the news, economy, etc.?" question. I think about that all the time, but I can remember a time when I had that mindset, as well. It wasn't based on much of anything but apathy and lack of understanding of the importance of staying educated on world events. After all, I think we all know that there are people out there preying on the willful ignorance of our people, as sad as it is to say.
Anyway, we can't change the way people are, because their training has been going on for a long time, but we can learn to circumvent the barrier by playing by the same rules as those who have done so much to indoctrinate the average citizen with the nationalism and false belief in the system simply as the way it is.
What will be our marketing campaign? We all know: Melts in your mouth, not in your hands (bullshit, by the way), Just Do It, You're in Good Hands, We Love to See You Smile, So easy a caveman can do it, Can you hear me now?, and Be All That You Can Be.
Let's be all the we can be (not in the aaaaaarmy) and get the people justifiably pissed about the admitted war crimes, false monetary system, outright lies from our elected officials and lack of transparency in so many important areas, socialization of losses and privatization of gains, inequality, lack of liberty, destruction of the constitution, blatant misuse of power and so many other things that are plaguing us and importantly, CAN BE FIXED.
We've just got to get their attention. We definitely don't have that. It seems like American Idol, The Office, Batman, Gucci, and fast food have that pretty much locked down. What's the difference? Advertising.
Anyway, we're giving the Afghans guns again. Didn't we learn from last time we trained and armed the Taliban?
Just something random:
I wish I knew about Humanism before. It's a mentality or worldview that just makes tons of sense to me, and is compatible with many other beliefs.
12.16.2008
Yippee
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3 comments:
Beuller? Beuller?
I like the "Wake Up! Educate Yourself! Take Action!", but I don't think that could do for a slogan. I don't know man... I've been thinking about it.
Wake Up! Educate Yourself! Make REAL Change!
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